Regional Director, Corporate Communications

Back to Blogs Posted: February 10, 2022
Vancouver Coastal Health
February 10, 2022
Vancouver, Canada
Job Type
Level of Experience
Strategic advisor, Business leader
Job Location
Application Deadline
Until Filled


Come work as a Regional Director, Corporate Communications with Vancouver Coastal Health (VCH)!

Seeking a purpose-led role within a dynamic team? Join us in making a collective impact at Vancouver Coastal Health (VCH).

As a complex organization with +26,000 staff and medical staff, our purpose at VCH is to come together as one collective team to deliver an exceptional care experience for all. At VCH, we strive to create meaningful connections with our people as well as our patients, clients and residents. Corporate Communications takes the lead on increasing stakeholder engagement so people feel connected to VCH, with a focus on creating meaningful stories that align stakeholders to our shared purpose and direction. As head of Corporate Communications, you play a vital role in leading our internal brand experience that makes our people feel heard, valued and a vital part of healthier lives in healthier communities.

Reporting to the Vice President, Communications and Strategic Partnerships, the Regional Director, Corporate Communications is responsible for strategic communications planning, change leadership and supporting an exceptional patient experience.

Your innate ability to spot a good story and making it connect with people makes you a natural storyteller. You drive communications initiatives using best practices to engage diverse audiences, ultimately leading to better health outcomes. Always striving for better results, you are an effective collaborator who enjoys working with multifunctional teams.

Adept at system transformation, stakeholder engagement and building an impactful brand, you are an effective people leader and a natural team builder. You are not afraid to roll-up your sleeves when needed and know when to step back to support innovative new ways of doing things. Your authentic leadership and commitment to continuous improvement aligns with our vision, purpose and values.

As a Regional Director, Clinical Operations with Vancouver Coastal Health you will:

  • Drive all aspects of VCH internal communications strategy ensuring buy-in and understanding of the organization's vision, values and strategic direction as well as consistency and continuity of messages and publications.
  • Oversee external communications strategies and related initiatives for VCH including government and community relations, and advancement of VCH and VCHRI reputation through development of communication, marketing and tactics to build awareness.
  • Provide leadership and expertise in the development of strategic Corporate Communications policies, procedures, initiatives and services for VCH.
  • Oversee and/or lead high profile corporate initiatives ensuring appropriate organizational branding, change management communication, and embracing of the organization’ vision and strategy.
  • Develop, coordinate and monitor effective financial and workforce plans within operational demands and environmental constraints.
  • Provide overall leadership and direction to team members using effective management techniques (e.g., coaching, mentoring, skill and leadership development, performance management).
  • Perform other related duties as assigned.



Education & Experience

  • Bachelor's Degree or Master’s Degree an asset in Communications, Journalism, or Public Relations or other relevant discipline
  • Minimum of ten (10) years’ recent, related experience in progressively more complex senior management/leadership roles in a large, multi-union environment or an equivalent combination of education, training and experience.

Knowledge & Abilities

  • Develops and maintains strong relationships with key internal and external stakeholders including management and staff at all levels, government agencies and other health authorities.
  • Uses a comprehensive knowledge of communication and marketing strategies theories/practices as well an understanding of a complex multi-union healthcare environment to identify, develop and implement policies, strategies, key messages and initiatives for the organization in line with overall VCH vision.
  • Applies knowledge of various levels of government and legislative policy development.
  • Expertly applies knowledge and understanding of the essence and subtleties of communication to ensure exchanges are understood at all levels within a complex internal and external network.
  • Strong understanding of stakeholder needs and an acute awareness of the impact of actions.
  • Applies superior conflict management, critical thinking, judgment and political expertise to present key messages, and persuade and influence internal and external stakeholders, ensuring effective and appropriate communications.
  • Identifies emerging initiatives, trends and industry best practices and ensures full consideration in the development and implementation of service delivery goals and objectives.
  • Uses well developed leadership, customer relations and problem solving abilities to lead a variety of complex and integrated services initiatives and to achieve desired results within critical timeframes.
  • Physical ability to perform the duties of the position.

As per the current Public Health Orders (Long Term Care/Seniors Assisted Living Provincial Health Officer Order and the Health Sector Order), as of October 26, 2021, all employees working for Vancouver Coastal Health must be fully vaccinated for COVID-19. Proof of vaccination status will be required.




VCH is a world class innovator in medical care, research and teaching, delivering service to more than one million BC residents. At VCH, we embrace thinking boldly, taking smart risks, and "going first" when we believe it will lead to the best possible outcomes for patients and their families. We invite you to join us in creating healthy lives in healthy communities by showcasing our passion for care, connection to the communities we serve, and our culture of teamwork that makes VCH a great place to work.

  • Comprehensive health benefits package, including MSP, extended health and dental and municipal pension plan
  • Grow your career with employer-paid training and leadership development opportunities
  • Wellness supports, including counselling, critical incident and innovative wellness services are available to employees and their immediate families
  • Award-winning recognition programs to honour staff, medical staff and volunteers
  • Access to exclusive discount offers and deals for VCH staff

Diversity, equity, and inclusion are essential to our goals of creating a great place to work and delivering exceptional care. We acknowledge and accommodate unique differences and ensure special measures are in place so that all prospective and current employees are given an opportunity to succeed.

We are committed to building a representative workforce and encourage applications reflecting diversity of sex, sexual orientation, gender identity or expression, racialization or ancestry, disability, political belief, religion, marital or family status, age, and/or status as a First Nation, Metis, Inuit, or Indigenous person.

Vancouver Coastal Health is proud to be recognized as one of Canada's Top 100 Employers in 2022.

Please note that a resume is required to apply to this posting.

Hours of Work may vary due to project requirements.

Only short-listed applicants will be contacted for this posting. Thank you for your interest in Vancouver Coastal Health.

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