Content Specialist

Back to Blogs Posted: December 15, 2023
Destination Canada
December 15, 2023
800-1045 Howe Street, Vancouver, Canada
Job Type
Level of Experience
Established professional
Job Location
Specific Date (Application Deadline)


The world needs more Canada.

Canada is so much more than just a place on a map. The beauty of our land and people have made our home one of the most desirable places in the world. A land of pure water, fresh air, rich cultures, hardy spirit, and spectacular settings. A testament to the mosaic of human possibility.

Tourism is the heartbeat of communities from coast to coast to coast. At Destination Canada, our aspiration for the tourism industry is to enhance the quality of life of Canadians and enrich the lives of visitors. We seek diverse, ingenious thinkers teeming with intellectual curiosity and a deep desire to grow Canada’s tourism industry – strengthening the socio-cultural, environmental and economic vitality tourism brings to Canada.

Destination Canada is looking for a Content Specialist, to join our team in Vancouver as we inspire travellers to explore Canada.

This role shares the love of Canada by telling the country’s most compelling innovation stories across channels in the Business Events space. Supporting Destination Canada’s Business Events (BE) and Brand Strategy team, this role will provide strategic content guidance, including development and distribution, to our BE marketing team. Under the guidance of the Senior Director, Brand Communications the Content Specialist is responsible for ensuring that content programs and activities are compelling, brand aligned, BE traveller-centric and insight-driven.

The role requires an excellent understanding of brand content marketing, strong project management and collaboration skills, as well as an ability to synthesize data and strategy into meaningful stories across a variety of channels and formats. The role is responsible for providing expert guidance and oversight to cross functional teams across DC’s Business Events and Global Marketing departments. This scope also entails oversight of content development with third-party content providers (including, but not limited to, agencies, content publishers, non-traditional partners and freelancers).

Destination Canada strives to be an agile organization that is responsive to a fast-paced industry, and this position will require the skills and personal attributes to support this objective.

Join us and share your love for Canada and your glowing heart with the world.

Note: The successful candidate will be working under Destination Canada’s Hybrid Working Model. This model requires all employees to work 2-3 days/week in the Vancouver office. The remainder of the work week can be spent working from a home office.

EDUCATION: The position requires at a minimum the graduation from a recognized university, or specialized community college training in marketing, communications or business administration, or an acceptable combination of education, training and experience.

EXPERIENCE: When applying, the candidate must clearly demonstrate in writing how they meet the following experience criteria:

• Minimum of 5 years of experience in content marketing
• Minimum of 2 years managing content for a brand, in terms of content creation, implementation, and measurement
• Experience working with multiple stakeholders including but not limited to agencies, content publishers, industry partners
• Experience writing and editing content in a professional capacity
• Experience in the tourism industry is an asset


For more details about what we need and how to apply, please visit our Careers section at and click on “Career Listings”. The deadline for this competition is January 3, 2024. Please note in your application where you learned about this competition.

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