Chris Freimond, ABC and IABC/BC member, recently shared his expertise on crisis management in a two-part series in Business in Vancouver:
One of the best ways for small and medium enterprises (SMEs) to start developing a crisis response and communications plan is to have a structured scenario mapping session. This allows key decision-makers to consider what could go wrong and how they would respond. While it may not be possible to cover every eventuality, identifying the more obvious potential crises and developing responses will create a mindset that will make it easier to effectively address any adverse event that may occur.
