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Demystifying Community and Unlocking Its Value from IABC Philadelphia

  • 9:00 am - 10:00 am
  • Online
  • March 17, 2022

The word “community” has found itself woven into strategic conversations in all kinds of industries. From tech companies to nonprofits, leaders are citing community as the way forward to take their businesses into the future. But what does community actually mean and how does it differ from marketing or social media?

During this podcast Marjorie Anderson will help create clarity around what community is (and isn’t) and the value that it brings.

Listeners can expect to:

  • Get a clear definition of community
  • Understand how communicating with an audience differs from communicating with a community
  • Understand the value that community unlocks for business, regardless of the industry

Event details

March 17, 2022

9 – 10 a.m. PST (Noon – 1 p.m. Eastern)


  • Members: $10
  • Guests: $20
  • Students: $5



Marjorie Anderson is an experienced community management professional with expertise in building a large global community for associations and plays a leading role in developing Digital Communities at Project Management Institute. She is the Founder of Community by Association, L.L.C. an organization that dually supports community management practitioners in associations and nonprofits and that provides information and resources to these organizations enabling them to build a solid foundation for their community programs. She is skilled at developing cohesive community strategies that connect to organizational goals and consider the full user experience across an organization’s digital ecosystem. Marjorie has successfully led efforts to obtain buy-in across the business to highlight the value of the online community program, enabling the creation of holistic programs that connect community members to each other and the products/services within the organization.

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