No eventsBack to Listing


June 6th, 2024    
5:30 pm - 7:00 pm

Event Type

Date: Thursday, June 6, 2024

Time:  5:30 to 7 p.m. PST

Location: Virtual 

Are you ready to take your personal brand to the next level? Join us at our upcoming Special Interest Group (SIG) session tailored specifically for students and new communicators eager to carve out their unique identity in today’s competitive landscape.

We’ll delve into the essentials of personal branding, offering practical tips and actionable strategies to help you stand out and thrive. Whether you’re a student exploring future career paths or a budding communicator navigating the professional realm, this SIG is your gateway to success.

Hear from seasoned experts as they share their insights, experiences, and industry secrets to help you craft a compelling personal brand. From harnessing the power of social media to crafting a captivating narrative, you’ll gain invaluable knowledge to propel your career forward.

About the presenters: 

Maycko Macapugas 

Maycko Macapugas is a dynamic and innovative professional known for his community-centred and collaborative leadership style. In the short career he’s had so far, he’s managed to help support countless entrepreneurs and youth leaders. Maycko holds a degree in Business Administration with concentrations in accounting and management information systems, and uses this technical training to strike a balance between hard cold facts and the tact needed for exceptional teamwork. While serving on the IABC/BC board of directors for over three years, Maycko has also built a personal brand, Foliage Filipino, that explores the relationship between plants and cultural heritage – garnering a large following. Maycko is excited to share his learnings from his diverse experiences to SIG attendees.



Hana Kim

Hana Kim started her career in social media and marketing in the niche community of BC Basketball. At age 19, she created the first Instagram page dedicated to social content on BC Basketball. Through this personal portfolio, she created the first social media coordinator role at UBC Varsity Athletics, where she worked as the “media” guy for UBC Men’s Basketball for three seasons, and two seasons with UBC Football. In addition to her sports roles, she worked in various marketing jobs throughout her undergrad such as GURU Energy Drink, Vancouver Bandits, the Plug Vancouver and Joybox. Currently, she is working at Flair Airlines and the CFL. 


Registration Fees:

  • Members: Free
  • Non-Members: $10
  • Student Members: Free
  • Student Non-Members: $5

Due to the intimate conversation-style format of these sessions, space is limited, so sign up soon!

The Zoom link will be shared via email the day before the event.

If you have accessibility requests or other questions about this SIG, please email

All refund requests must be made 24 hours prior to the event date.

Special Interest Groups (SIGs) are small informal gatherings, where like-minded communicators meet to connect and exchange knowledge around relevant, emerging topics within the communications community. There is no charge for IABC/BC members, and a nominal fee for non-members.