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March 2nd, 2023    
5:30 pm - 7:00 pm

Event Type

In this SIG, attendees will learn about how augmented reality (AR) can be leveraged for storytelling and communications. Attendees can expect demonstrations, data, and methods to make informed decisions for their own communications strategies.

About the facilitator:
Paige Strand is a communications leader with experiences across the investor relations, financial technology, hotel, real estate, restaurant, automotive and publishing industries. Listed on The Peak’s ‘Emerging Leaders of 2022’ list, she enjoys speaking at conferences and panels to share ideas and learn from others. Renowned and recruited for supporting organizations through a major transformation, Strand recently completed her Prosci Change Management certification to further exercise leadership in both communications and change environments. She is the Director of Marketing and Communications for irlabs and sits on the Economic Development Advisory Committee for the City of New Westminster. She enjoys mentoring, writing for the Catalyst, evaluating for IABC’s Gold Quill Awards program and sits on the Board for IABC’s British Columbia chapter.


  • Date: Thursday, March 2, 2023
  • Time: 5:30 – 7:00 pm Pacific Daylight Time


  • Members: Free
  • Non-Members: $10
  • Student Members: Free
  • Student Non-Members: $5

Due to the intimate conversation-style format of these sessions, space is limited, so sign up soon!
The Zoom link will be shared via email the day before the event.

If you have accessibility requests or other questions about this SIG, please email
All refund requests must be made 24 hours prior to the event date.

Special Interest Groups (SIGs) are small informal gatherings, where like-minded communicators meet to connect and exchange knowledge around relevant, emerging topics within the communications community. There is no charge for IABC/BC members, and a nominal fee for non-members.