It’s time to talk about TikTok. Whether you think the app is just getting started in public sector or you’re secretly relieved that BC Gov has put the kibosh on Gen Z’s favourite pastime, it’s safe to say everyone’s talking the future of TikTok.
Join us for an evening to discuss the pros, cons, trends, and challenges involved with a public sector TikTok account. We’ll kick off the evening with a presentation from Yvonne Ko, a specialist at UBC who is the mind behind the UBC Student Life TikTok account, who will talk about the strategy behind the account and marketing to Gen Z. Then we’ll dissect the latest ban, whether public sector brands are keeping their accounts alive (and how), and just how you do a fast moving channel like TikTok well when you require approvals from senior executive.
With new trends emerging hourly, and different public sector orgs issuing memos on the company phone Tik Tok policy daily, this is sure to be a lively discussion. We hope you will join us at this SIG!
Registration Fees
- Members: Free
- Non-Members: $10
- Student Members: Free
- Student Non-Members: $5
Due to the intimate conversation-style format of these sessions, space is limited, so sign up soon!
The Zoom link will be shared via email the day before the event.
If you have accessibility requests or other questions about this SIG, please email sigs@iabc.bc.ca.
All refund requests must be made 24 hours prior to the event date.
Special Interest Groups (SIGs) are small informal gatherings, where like-minded communicators meet to connect and exchange knowledge around relevant, emerging topics within the communications community. There is no charge for IABC/BC members, and a nominal fee for non-members.
