Webinar: Personal Branding with Intention
Overview
Career Strategies for Students & New Communicators
“Young people are using ChatGPT to write their applications; HR is using AI to read them; no one is getting hired.” — Annie Lowrey, The Atlantic (September 2025)
With economic uncertainty and an increasingly competitive job market, this is the reality many recent graduates and early communicators face.
The question then becomes: How can we break through the noise? How can we make our applications stand out?
Personal branding and networking have always been essential to the job search journey, but now, they may be the only way.
Join us for a candid conversation with Fractional Recruiter and Career Coach, Kelsea Gibson, who brings over 15 years of experience in recruitment and talent strategy.
With a focus on LinkedIn and personal branding, Kelsea will share actionable strategies and relatable examples for early career communicators navigating a complex job landscape. Her presentation will be followed by a fireside chat with Wahiba Chair, Director of Students & New Communicators at IABC/BC.
The discussion will include:
- How to re-think your personal brand in the age of AI
- LinkedIn positioning: How to craft a profile that communicates value and stands out to recruiters and hiring managers
- Outreach strategies for LinkedIn and beyond (including how and when to ask for informational interviews)
Bring your questions; this is your chance to speak directly with a recruiter!
Who is this event for? This event is perfect for students, recent graduates, and aspiring professionals in business, marketing, public relations, communications and any related field.
While the event is online, space is limited. Save your spot today and bring a friend!
Join the conversation using #IABCBC and #IABCPersonalBranding
Housekeeping: This event will be recorded and may be shared online and with registered attending following the session. By registering, you acknowledge that your participation may be captured. If you prefer not to appear in the recording, please keep your camera off and refrain from speaking. Thank you.
