Join SIG sessions for communications professionals to expand your network and learn more about trending topics in the industry.
What are SIGs?
Special Interest Groups (SIGs) are championed by IABC/BC members and offer informal opportunities to connect, learn and exchange knowledge with peers in an area of particular interest and relevance. There is no charge for IABC/BC members to participate in a SIG, a discounted rate for students and only a nominal charge for non-members.
Interested in facilitating a SIG discussion, but not sure where to start?
Connect with Susan Seto, Director, Special Interest Groups (SIGs) at sigs (at) iabc.bc.ca to learn more.
SIG topics
Learn more about participating in one of our active SIGs:
Upcoming SIG sessions
Visit our events page to view upcoming SIG sessions or events.
Keep up-to-date by subscribing to our newsletter and joining our LinkedIn Group to receive notifications about upcoming sessions and to connect with other members.
Public Sector Communications SIG
Public sector communications come with unique challenges. While the need for high-quality, impactful communication for our communities has never been greater, shifts in audience expectations, budgetary constraints and an ever-evolving digital landscape continue to challenge communicators in our sector to adapt.
Whether you’re new to communications or a seasoned professional, a marcomm hybrid or a traditional communicator, we welcome you to join us as we explore best practices, tackle complicated questions and celebrate wins. This community aims to encourage conversation that is focused, constructive and relevant to public sector communicators.
Topics we talk about
Topics may include: transparency and trust, staff recruitment communications, social media, privacy regulations, social justice, communications on a budget, accessibility best practices, events promotion, advertising, media relations and more.
While all are welcome, this group may be of particular interest to you if you are working in the public sector (e.g., health care, education, local government and community, infrastructure, etc.).
Co-Chair: Jessica Allen
Jessica is a digital marketing and communications professional with over 8 years of experience in higher education, healthcare and technology. She currently leads digital marketing at UBC’s Faculty of Medicine. Prior to this, Jessica led digital marketing for Vancouver Coastal Health and UBC’s student recruitment team.
Jessica enjoys translating emerging social media and digital marketing trends for the public sector, and integrating social with strategic communications goals.
Co-Chair: Courtney Chu
Courtney is a marketing and communications strategist who helps organizations craft meaningful stories, messages and experiences that resonate. Courtney specializes in health and public safety communications and marketing, and has previously worked at the BC Patient Safety & Quality Council and Vancouver Coastal Health. Presently, she leads marketing and communications for safety initiatives at Technical Safety BC.
When she’s not at her keyboard, you can find Courtney boxing, practicing ukelele or trying to make life as pretty as her Animal Crossing island.
Co-chair: Keith Quon
Keith Quon (he/him/his) is a marketing and communications professional who has specialized in reaching digital audiences since 2005. After over a decade working in the entertainment industry with clients such as Capitol Records, MTV, and Vitamin Water, he returned to Vancouver full-time, shifting focus to healthcare and higher education. Keith currently manages digital content and marketing for Student Services at UBC’s Vancouver campus. Prior to this, he led web initiatives and strategies for Vancouver Coastal Health and BC Cancer.
Learn more
Connect with Jessica at allen.jessicaruth (at) gmail.com, Courtney at courtneyhchu (at) gmail.com and Keith at keith.quon (at) ubc.ca
Senior Communicators SIG
As a senior communicator, do you find yourself looking for ways to connect with your peers on issues that you find challenging? Whether you’re an independent consultant or heading a team of communicators, chances are many of your peers have run into similar struggles you might be facing.
The Senior Communicators SIG offers seasoned professionals — those with 15+ years’ experience — the opportunity to exchange ideas in a supportive, informal environment.
Join us to network, share insights and explore new ideas with your peers.
Co-Chair: Gary Carr
As an IABC member since 1991, Gary’s been a long-time IABC/BC volunteer and is a Past President of the chapter as well as a Past Chair of the Canada Western Region of IABC. As someone who loves connecting IABC members in pursuit of good discussions or wanting to learn from each other, he’s looking forward to organizing a lively group of seasoned members who are interested in participating in an online and F-2-F community on issues chosen and directed by the group.
Learn more
Connect with Gary at garycarrcommunication (at) telus.net.
Pop-Up SIG
Chair: Maybe It’s You?
Do you have a topic to discuss with fellow communicators or is there a professional development topic you want us to cover? Are you looking for industry experts like yourself to help brainstorm solutions to common communications challenges? This is an excellent opportunity for you to join a SIG or host one yourself!
In this role, you will collaborate with the SIGs Team and arrange informal meetings to connect, learn and exchange knowledge with peers.
Potential SIG topics
Potential communications topics: B2B & Industrial Communications / Crisis Communications / Public Relations / Non-Profit and Government Communications
Past Pop-Ups
- Bridging Cultures: Case Studies in Cross-Cultural Communications SIG (May 14, 2024) Facilitated by Stephanie Li, Founder and Principal, Spotlight West
- How to reach your audience using Instagram SIG (April 24, 2024)
Facilitated by Jen Yamasaki, Principal & Chief Creative Officer, Saki Creative, and Communications Leader, Redevelopment Projects, Vancouver Coastal Health - Authentic JEDI (Justice, Equity, Diversity and Inclusion) Communications that is not performative (October 18, 2023) by Matthew Tsang, Co-Founder of AndHumanity
- Is Augmented Reality the Future of Communications (March 2, 2023)
Facilitated by Paige Strand - Health SIG: Communicating to frontline workers during the pandemic (June 7, 2021)
Facilitated by Lori Last, Principal, Last Word Communications - Senior Communicators SIG: Being an effective, trusted advisor (March 10, 2021)
Facilitated by Ryan Williams, MA, ABC, MC; Partner, Tekara Organizational Effectiveness; President, TWI Surveys Inc. - Senior Communicators SIG: What’s on the Horizon: Preparing our Communication Teams for the Future (April 15, 2021)
Facilitated by Linda Ong, BA, AVC, Director, Information Technology Communications, Office of the CIO, UBC - Senior Communicators SIG: What Does Good Leadership Look Like During a Pandemic? (Jan. 13, 2021)
Facilitated by Kristin Linklater, Executive Director, SFU Communications & Marketing - Let’s Talk About Equity, Diversity and Inclusion – IABC/BC SIG Session (Nov. 24, 2020)
Facilitated by Dana Higgins, President, IABC/BC; and Asna Shaikh, Event Manager, IABC/BC
Interested in starting a Pop-Up SIG?
Connect with Susan Seto, Director, SIGs at sigs (at) iabc.bc.ca.
