This inspiring and practical session unlocks the secrets of storytelling to help participants create more innovative programming, build trust with target audiences, win business and influence people to act. It offers a simple process anyone can use to find, shape and tell better stories on behalf of their companies, clients and brands.
You’ll learn:
- The latest science behind the power of storytelling.
- Three key ingredients necessary for every successful story.
- A simple process for finding great stories among customers, employees and other audiences.
- Tips for cutting the clutter from your stories for greater impact.
Track: Communication Skills Career level(s): Strategic Advisor
This session is part of the Best of Show webinar series.
Purchase sessions individually at US$125 members/US$175 non-members or get all five at a 25% discount! 2016 World Conference attendees get a 50% discount.
Presenter Rob Biesenbach is a corporate communication pro, actor, author and professional speaker. He has been working independently for 15 years. Before that he was a VP at Ogilvy PR and press secretary to the Ohio Attorney General. He is also a Second City-trained actor and improviser who has appeared in nearly 200 stage and commercial productions. He brings these worlds together in his workshops and books, which help professionals become more skilled, confident communicators.
