Every health communicator is trying to do more with less. Part of maximizing resources is knowing what’s working and what’s not! However, measuring the success of communications initiatives, projects and programs is notoriously difficult and often expensive.
Continuing our theme this year to seek counsel from outside of the health field, we’ve invited Phoenix Lam-Phipps to share her experience of using metrics at CBC Vancouver and also from her past lives at a digital agency and with Marketwired, owner of Sysomos.
