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June 8th, 2021    
9:30 am - 10:30 am

Event Type

Personas have been part of marketing strategies for some time, but increasingly they are being used by internal communications, change management, and HR professionals to personalize the employee experience.

A persona is an archetype that represents a group’s behaviors, pain points, and ways of working. They provide a collective view of common experiences across key roles. Personas can help you incorporate the voice of employees into a wide variety of future-state decisions – from technology implementations to organizational structure changes. Related “journey maps” summarize key behaviors, motivations, expectations, ways of working, and pain points to help inform decision-making. Join us to hear real-life examples of how personas and journey maps can help make your change-related communications more effective.


Rory Jackson
Transformation Delivery Director
KPMG Advisory

Dan Sullivan
Transformation Delivery Manager
KPMG Advisory

Phyllis Thompson
Transformation Delivery Manager
KPMG Advisory


  • IABC Members – Free
  • Guests – $15

Deadline to register: Midnight on Monday, June 7