Personas have been part of marketing strategies for some time, but increasingly they are being used by internal communications, change management, and HR professionals to personalize the employee experience.
A persona is an archetype that represents a group’s behaviors, pain points, and ways of working. They provide a collective view of common experiences across key roles. Personas can help you incorporate the voice of employees into a wide variety of future-state decisions – from technology implementations to organizational structure changes. Related “journey maps” summarize key behaviors, motivations, expectations, ways of working, and pain points to help inform decision-making. Join us to hear real-life examples of how personas and journey maps can help make your change-related communications more effective.
Speakers
| Rory Jackson Transformation Delivery Director KPMG Advisory
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Dan Sullivan Transformation Delivery Manager KPMG Advisory
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Phyllis Thompson Transformation Delivery Manager KPMG Advisory
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Tickets
- IABC Members – Free
- Guests – $15
Deadline to register: Midnight on Monday, June 7
