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January 19th, 2022    
10:00 am - 11:00 am

Event Type

Join IABC Minnesota for our first professional development event of 2022 on communication strategy with Cason Lane, ABC.

About this event

Strategy is a ubiquitous word in business, but what does it really mean? What does it look like in communications? How can you become more respected as a strategic player?

Learn from Cason Lane, ABC, who will discuss the definition of strategy, what separates strategic thinkers from tactical ones, and some real-world examples of communication strategy in action — from internal communications to marketing to corporate social responsibility.

Date: Wedneseday, January 19, 2022

Time: 10 AM – 11 AM PST