Join IABC Minnesota for our first professional development event of 2022 on communication strategy with Cason Lane, ABC.
About this event
Strategy is a ubiquitous word in business, but what does it really mean? What does it look like in communications? How can you become more respected as a strategic player?
Learn from Cason Lane, ABC, who will discuss the definition of strategy, what separates strategic thinkers from tactical ones, and some real-world examples of communication strategy in action — from internal communications to marketing to corporate social responsibility.
Date: Wedneseday, January 19, 2022
Time: 10 AM – 11 AM PST
