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The Great Resignation: How Purpose-Led Companies Defy It from IABC Dallas

  • 9:30 am - 10:30 am
  • Online event
  • January 18, 2021

Over the past year we’ve seen a wave of resignations throughout the U.S. This has put a toll on many companies and teams. But, not all companies have to give in to the Great Resignation. Studies show that the more purposeful a company is, the more they deem others around them irrelevant. Purposeful companies value all who contribute, but your communications MUST be clear. You can’t fake this one.  

​​As CEO of Advantages, an award-winning marketing communications agency that drives Purpose with Profit thru marketing performance, Fran Biderman-Gross leads clients on an invaluable journey of brand discovery that reveals their personal and organizational 3 keys: Purpose, Values, and Story. Together they scale and grow their businesses resulting in increased market share, improved client and employee retention, and an acceleration in revenue and profit. She advises senior executives how to achieve results from purpose-driven approaches to marketing and leadership and works with purpose-oriented leaders to empower their organizations to build enduring emotional connections with their target consumers.

Fran is the host of the Drive Profit with Purpose podcast where she speaks with business leaders from different sectors and backgrounds about the importance of Purpose within their organization. She is also the creator of the groundbreaking ‘3 Keys’ workshops and the co-author of How to Lead a Values Based Professional Services Firm: 3 Keys to Unlock Purpose and Profit [Wiley 2020], a book focused on how to leverage the 3 Keys of Purpose, Values, and Story to grow and scale profitably.

Fran is an Executive Board Member of the Queens Chamber of Commerce, Women in Print, and the Charna Radbell Foundation, and an active member of the Entrepreneurs’ Organization. She regularly lectures at universities and speaks at entrepreneurial, women, and industry-focused conferences and events.

Deadline to register: Midnight on Monday, January 17, 2021

Location: Zoom link will be sent to registered participants the morning of the event

Event date: Tuesday, January 18, 2021, 11:30 a.m. – 12:30 p.m. CST (9:30 a.m. – 10:30 a.m. PST)

Costs: FREE for IABC Members, $15 for non-members

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