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November 4th, 2021    
5:30 pm - 7:00 pm

Event Type


Join IABC/BC’s first Public Sector SIG virtual session, with a focus on the role of transparency and trust in communications.


About this event

As constant, two-way communication between organizations and the public becomes the norm, communicators are dealing with higher expectations, increased pressure and larger audiences than ever before. When a high-pressure situation arises and stakeholders turn to you with questions, is it better to wait until you have all the facts before responding publicly? Give a non-answer? Tell your audience that you’re working on finding answers to their questions?

During this SIG event, we’ll explore the role of transparency and trust in communications. We’ll discuss suggested practices, professional lessons, successes in addressing trust, and how too much transparency can become a problem. Be ready for a lively conversation as we take a deep dive into one of communications’ biggest challenges.


Facilitated by Public Sector SIG Co-Chairs Jessica Allen and Courtney Chu.

Jessica is a digital marketing and communications professional with over 8 years of experience in higher education, healthcare and technology. She currently leads digital marketing at UBC’s Faculty of Medicine. Prior to this, Jessica led digital marketing for Vancouver Coastal Health and UBC’s student recruitment team.Jessica enjoys translating emerging social media and digital marketing trends for the public sector, and integrating social with strategic communications goals.


Courtney is a marketing and communications strategist who helps organizations craft meaningful stories, messages and experiences that resonate. Courtney specializes in health and public safety communications and marketing, and has previously worked at the BC Patient Safety & Quality Council and Vancouver Coastal Health. Presently, she leads marketing and communications for safety initiatives at Technical Safety BC. When she’s not at her keyboard, you can find Courtney boxing, practicing ukelele or trying to make life as pretty as her Animal Crossing island.



  • Date: November 4, 2021
  • Time: 5:30 PM – 7:00 PM PDT
  • Format: A small group conversation-style session hosted virtually on Zoom.

Please note that the Zoom link will be emailed to you the day before the event.

Due to the intimate conversation-style format of these sessions, space is limited, so sign up soon!


  • Members: Free
  • Non-Members: $10
  • Student Non-Members: $5

If you have accessibility requests or other questions about this SIG, please email

Special Interest Groups (SIGs) are small, informal gatherings currently held online via Zoom, where like-minded communicators meet to connect and exchange knowledge around relevant, emerging topics within the communications community. There is no charge for IABC/BC members, and a nominal fee for non-members.