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April 24th, 2024    
5:30 pm - 6:30 pm

Event Type

Discover how to effectively use Instagram Reels to engage with your audience. Maximize the potential of this feature to drive impactful outcomes and master the art of crafting compelling Reels that spark interaction in fresh ways. Learn a proven formula to grab attention on Instagram and how to craft reels that resonate with your audience and elevate your engagement. 

IABC/BC is hosting this SIG in collaboration with KWENCH, a full-service work and culture club for creative, ambitious thinkers and doers.





Wednesday, April 24 

Time: 5:30 p.m. – 6:30 p.m. 


Knowledge Boardroom


2031 Store Street

Victoria BC, V8T 5L9

Presenter spotlight: 

Jen Yamasaki is a Marketing and Communications expert and certified Project Management Professional (PMP)® with expertise in impactful design and cross-platform communications strategies. She is a creative at heart and a storyteller by trade with extensive media and brand management experience, collaborating with corporate brands, consulting agencies and the public sector. With a bachelor’s degree in Psychology and Commerce from UBC, and a certificate in Design Management from Emily Carr/BCIT, she drives successful campaigns and programming initiatives. Jen has served on the Graphic Designers of Canada Board as Communications and Public Relations Chair for the BC Chapter and the National Board. Jen has adjudicated the Skills Canada BC Competition and SFU’s Beedie School of Business, Opportunity Fest and she has spoken at the IABC World Conference.

Registration Fees

  • Free for members and non-members 

Due to the intimate conversation-style format of these sessions, space is limited, so sign up soon!

If you have accessibility requests or questions about this SIG, please email

Special Interest Groups (SIGs) are small informal gatherings, where like-minded communicators meet to connect and exchange knowledge around relevant, emerging topics within the communications community.