With the advent of digital channels, devices and practices, the role of all communicators – whether internally or externally focused – is rapidly changing. What does this mean at post-secondary institutions? What are the emerging must-have skills? What collaboration and internal partnerships are now essential to our success?
Is the mandate of communicators broadening with the skill set? Are they still largely expected to respond to requests, or are they participating at a more strategic level?
Given the pace of change, how do you develop staff when existing job descriptions may have been written before some of the newer technologies were even invented? And how do you keep your own skill set fresh?
To start the discussion, we’ll be joined by Leland Dieno, Manager of Web and Digital Marketing at Kwantlen Polytechnic University. Leland is also the owner and operator of Dieno Digital, a small business digital marketing agency that supports a wide range of clients, and the host and creator of the “Enough of the Fluff” digital marketing workshops series. Leland has been developing websites since the late 1990’s, when he and his friends created a company that provided free web hosting to high school students – an initiative that landed them a spot on CTV’s “The National” in 2000. Ever since Leland has worked in the digital marketing field supporting everything from large private organizations to publicly funded not-for-profits.
About this SIG:
The Post-Secondary SIG is a place for higher education communicators to come together, find common ground, share the pain and glory of campaigns past and present, learn, network and recharge.
Fees:
Members: FREE
Non-Members: $20
