Special Interest Group (SIG) - PR in the Age of AI: Visibility, Credibility & Measurement
Join us for an insightful session exploring how answer engines and generative tools are reshaping earned media, search behavior, and brand reputation. What we’ll discuss:
- AI’s impact on PR and the evolving media landscape: changes in how people discover and consume information and what that means for earned media and communications strategies.
- PR’s role in building visibility and credibility in AI-generated answers: the importance of earned media, authoritative content and third-party sources, along with practical ways to optimize PR for answer engines.
- The evolution of PR measurement: assessing AI visibility, including AI visibility audits and the metrics communications teams should be considering.
Speaker – AnnMarie Carson, vice president at Communiqué PR
AnnMarie has been with Communique PR since 2015 and leads strategic communications programs and initiatives that support growth for clients and the firm. She advises B2B organizations across sectors such as enterprise cloud communications, supply chain and logistics technology, conversational AI, finance, and EV and industrial equipment. AnnMarie holds a degree in communications and a sales certificate from the University of Washington.
