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April 6th, 2022    
5:30 pm - 7:00 pm

Event Type

This Public Sector SIG will provide communications professionals with tools and tips on how to stay up-to-date with the latest trends.

About this event

Skill what? Lynda who? In the age of digital learning and endless training opportunities (but limited budgets), it can be a challenge to stay up-to-date on the latest and greatest trends and skills. While the public sector can be limited in what funds we’re able to dedicate to professional development, marketing and communications evolution won’t wait for us to catch up! Limited capacity, trend-based social media and brand new platforms only exacerbate this issue, leaving public sector communicators wondering how we can possibly stay current.

During this SIG event, we’ll have a lively conversation on how different industries are tackling these challenges and discuss some of the must-have courses and live training we’ve encountered, in addition to on-demand, free online workshops, and more.

Come with your questions, frustrations or solutions to the one question that’s been plaguing us: Can public sector communicators really do it all?

Registration Fees

  • Members: Free
  • Non-Members: $10
  • Student Members: Free
  • Student Non-Members: $5

Due to the intimate conversation-style format of these sessions, space is limited, so sign up soon!

The Zoom link will be shared via email the day before the event.

If you have accessibility requests or other questions about this SIG, please email sigs [at]

All refund requests must be made 24 hours prior to the event date.

Special Interest Groups (SIGs) are small, informal gatherings currently held online via Zoom, where like-minded communicators meet to connect and exchange knowledge around relevant, emerging topics within the communications community. There is no charge for IABC/BC members, and a nominal fee for non-members.