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The Next COVID-19 Challenge – Returning to the Workplace from IABC Seattle

  • 5:30 pm - 6:30 pm
  • Online event
  • September 28, 2021

Vaccination requirements. Masking mandates. Hybrid work. Work-life balance.

COVID-19 has undeniably altered the workplace. Employees and leadership have strong – sometimes divergent – opinions about masks, vaccines, work locations and more. Add in the need to effectively communicate ever-shifting federal, state and organizational policies while prioritizing our employees’ safety and health – and that’s a lot to juggle!

How can comms pros help prepare for a successful return to the workplace, and what does that return look like? What does “success” look like for different stakeholders? What else should comms pros focus on during conversations with employees and teams about returning to the office?

IABC Seattle ProTalk with Jack Martin: The Next COVID-19 Challenge — Returning to the Workplace

Join us on Tuesday, Sept. 28 from 5:30 to 6:30 p.m. when Jack Martin, Interim Associate Vice President for Communications for the University of Washington, shares his insights on:

▪ Best practices from a college campus on communicating about the return to the workplace
▪ Whether to mandate the vaccine and how to keep everyone safe – and feeling safe
▪ How to connect with audiences exhausted from a year and a half of constant change
▪ How communications can be a forcing function for some of the tough questions many of our organizations still need to answer, such as how we’ll navigate the rise of the Delta variant

Jack Martin serves as Interim Associate Vice President for Communications for the University of Washington. Based in University Marketing & Communications, he is responsible for communications and messaging initiatives that highlight the UW’s contributions as one of the world’s great public research universities. In addition to university-wide strategic communications and executive-level messaging, Martin’s portfolio includes storytelling, internal and operational communications, and digital and social media.

IABC Seattle ProTalks are informative, interview-style conversations. Questions are welcome and we try to get to as many as possible. This is a free, virtual event, but reservations are required. No matter where you are in the world, we hope you will attend!

Register Now