Marketing and Events Specialist

Back to Blogs Posted: January 12, 2017

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Marketing and Events Specialist – 1 Year Maternity Leave Term (Temporary)

The Marketing and Events Specialist manages and executes marketing events and selected programs. This role leverages sponsorships for maximum value through on-site presence and activities at events . Acts as primary marketing liaison for BlueShore Financial branches on day-to-day and operational initiatives; supports marketing campaigns and promotional activities; manages the selection and inventory of BlueShore’s promotional items and aspects of branch merchandising.

Title:                             Marketing and Events Specialist

Closing Date:               January 30, 2017

Employee Type:           Full Time (1 year maternity leave term)

Schedule:                     Monday – Friday (Requires frequent evening and weekend work to support events)

Job Category:              Marketing

Location:                      1250 Lonsdale

Key responsibilities of this role are:

  • Manages and coordinates events and materials associated with BlueShore Financial sponsorships, community partnerships, marketing campaigns, business development events, and client reward and recognition programs
  • Researches and recommends options for updating and enhancing BlueShore Financial’s event presence, sponsorship activation and engagement strategies; includes identifying and managing multiple vendor and supplier relationships.
  • Identifies opportunities to leverage sponsorships and maximize activation and visibility
  • Coordinates and directs staff volunteers at BlueShore hosted and sponsored marketing events; develops incentives for volunteers; supervises and directs seasonal Events Assistant.
  • Establishes event evaluation processes; collaborates with other marketing team members to track and measure event success against defined objectives
  • As a key member of the sponsorship team, supports the identification of opportunities for sponsorships and partnerships, evaluates sponsorship requests and makes recommendations; assists in sponsorship annual review, evaluation and planning
  • Develops the promotions/premiums annual plan and makes recommendations; includes research, acquisition, distribution, inventory management, vendor relationship management.
  • Manages budgets related to promotional items andtaff volunteer incentive programs.
  • Acts as resource for other departments on sourcing, use, and branding of promotional items and materials.
  • Supports campaigns and other marketing program/activities and ensures brand alignment by building and maintaining relationships with branch Marketing Champions and branch managers
  • Manages the Wishbank Program and collateral, including relationship management and inventory fulfillment with partner elementary schools.
  • Participates in the development of merchandising plans for new and renovated branches, ensuring alignment with brand standards; and in strategy development for branch (re)opening
  • Manages ‘Arts in View’ program of in-branch display of local artists’ work; includes sourcing and relationship management with artists and rotational scheduling, for all branches.

Qualifications and Experience

  • Degree or Diploma in Events Management or related field of study
  • 2 years’ experience managing events, including coordinating and leading a group of volunteers and managing a budget
  • Solid MS Office skills – Excel, Word and Outlook
  • Position requires stamina with some heavy lifting
  • Evening and weekend work
  • Access to a vehicle
  • Previous experience working in a financial institution or customer service environment would be an asset

What can BlueShore Financial can do for you? 

  • A Performance Rewards Program which pays a variable cash reward recognizing the achievement of corporate, team and individual goals.
  • Limitless career development opportunities.
  • Comprehensive Total Rewards Program including bonuses, pension, flexible benefits and competitive compensation.
  • Opportunity to work in a world class, award winning organization.

What BlueShore Financial needs from you:

  • Accountability, in all directions.
  • “Can do” attitude.
  • The drive to provide a premium level of service regardless of location or position.
  • Professional appearance and manner.

Got awards? At BlueShore Financial we are constantly innovating, connecting and improving to deliver exceptional client and employee experiences. As a result, we have grown to become an award winning organization, garnering both local and national attention for our progressive practices.

Apply online at https://www.blueshorefinancial.com/Careers/.