IABC/BC Blog

Hear from our leaders, members, sponsors and speakers

• How to Create a Memorable 2020 Campaign

  By Ashleigh Erwin, Director of University Communications at SFU December 17, 2019

  The new year is quickly approaching, and with it are endless opportunities to help your organization grow and thrive. You’ve seen the best campaigns of 2019—and now you’re ready to… Read more

  Tags: campaign, comms strategy, communications problem, communications strategy

• The Top 10 Reasons to Volunteer with IABC/BC

  By Erica Simpson, CMP December 15, 2019

  Of all the reasons to volunteer, it’s certainly hard to select just one. So here are 10!  Grow your understanding of communications: You’ll expand your understanding of the communications profession… Read more

  Tags: volunteer

• How to Run a Successful Special Interest Group

  By Lauren Girdler, Director, SIGs December 10, 2019

  There’s a communications topic you feel passionate about. It’s something near and dear to your heart that you want to discuss with a cohort of like-minded comms folks. So why… Read more

  Tags: SIG, special interest group

  

• Comm Planning 101 – the Value of Pragmatism

  By Jazmin Sood, Communications Undergrad Student December 5, 2019

  Plan to add value, don’t get burned by process A carefully considered strategy is critical when it comes to implementing a communications plan of any size. From business need to… Read more

  Tags: comms planning, communications plan, communications strategy

• Communications Strategy 101

  By Jenna Ross, Content Manager October 22, 2019

  Whether you’re a new communicator or a seasoned pro, it can be helpful to go back to basics.  No, not that kind of basic—basic strategy. Breaking things down will help… Read more

  Tags: basic communications strategy, communications strategy, communications strategy framework
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