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October 21st, 2020    
10:00 am - 11:00 am

Event Type

Just when you think communication couldn’t get any more challenging, we bring you: 2020. The events of this year have caused every audience—from customers to media to employees—to be even more distracted and harder to reach.

That’s why you need to create content that’s so compelling that audiences opt in rather than tune out. How? By adopting a strategy that uses insights to develop communication that audiences find relevant, useful and persuasive.

In this session, two former IABC Heritage Conference keynote speakers—Alison Davis and David Pitre—will share their formula for success. You’ll learn how to:

  • Quickly create personas that capture your audience’s needs
  • Use design thinking to map your approach
  • Develop content that appeals to audience members’ interest—and captures their attention
  • Manage stakeholders so they buy into your approach

David and Alison will explain a methodology you can put to use immediately and will share examples of the strategy in action. And they’ll build in lots of interaction, so you can share your challenges and get answers to your tough questions.

October 21, 2020

1pm Eastern Time (US and Canada)

In BC, this would be 10am