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June 22nd, 2017 - July 20th, 2017    
9:00 am - 10:00 am

Event Type

Developing and maintaining highly effective teams is a key success determinant for communication leaders. Participants in this course will gain valuable knowledge and skills designed to increase their ability to develop and manage new teams and to work effectively with established teams.

After this course, you will be able to:

  • Learn how to effectively set up, run, evaluate and continuously improve your team.
  • Identify and describe various types of team compositions utilized in work environments.
  • Assess each team member’s strengths and limitations to obtain an accurate overall assessment of the team and build a team that capitalizes on strengths.
  • Motivate and lead people.
  • Demonstrate how to deal with conflict productively.

Career levels: Strategic Adviser
Costs: IABC members: US$375, non-members: US$525
Dates: Tuesdays, 25 April–16 May 2017
Times: 9–10 a.m. PDT


Presenter / Peggy O’Keefe

Presenter / Peggy O’Keefe is a business communication professional with experience as a corporate executive, educator and consultant in strategic media communication and technology. Her corporate experience includes corporate communication executive positions in Bankers Trust and The First Boston Corporation, and as a vice president of multimedia communication in the Global Technology divisions of JP Morgan and Goldman Sachs. Early training as an educator inspired a human focus to her executive roles, emphasizing staff development, mentoring and coaching. In addition to global media technology management, her corporate work included recruitment and diversity management, and piloting flexible work arrangements. As an educator she focuses on university, executive and professional/workforce development programs. She teaches a variety of undergraduate- and graduate-level marketing, business and cross-cultural communication, career development, and leadership and human capital management courses at New York University and Baruch College. Her professional interests include cross-cultural communication and diversity management, particularly in intergenerational workplace relations. Her experience, expertise, and insights on these topics have been shared as a speaker and panelist at professional conferences.