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March 14th, 2019    
6:30 pm - 8:40 pm

Event Type

In partnership with Langara School of Management, IABC/BC invites you to attend Driving engagement with content & technology, a two-hour event led by marketing strategist Paula Skaper on March 14.

You’ll learn how to leverage marketing automation technology to deliver content automatically in response to customer behaviour. You’ll also discover how techniques such as automation and dynamic content on landing pages and emails can help drive a more engaging conversation.

Paula is the president of Kinetix Media Communications. Some of her current and past clients include Destination BC, Loblaws Canada Inc. and Future Shop Best Buy Ltd. With her expertise, you’ll leave the event having a clear understanding of how technology can support a larger communications strategy.


Note: this event is tailored for students, but any working professionals interested in the topic are welcome.

Time: Registration from 6:15pm; session from 6:30pm

Tickets available until March 12, 2019.

Student members: $20
Student non-members: $25
Members: $30
Non-Members: $40

Register now

Need help registering? Call the IABC/BC registration line at 604-878-1320 or email our admin team at:

Reduced ticket prices thanks to our sponsor