Our Vice President, Jeanette LeBlanc will be participating in a FREE webinar panel that is hosted by UBC’s Continuing Studies Program. They will be talking about what content really means for today’s marketers, and how having a content strategy impacts brand and engagement and marketing ROI.
IABC/BC is proud to participate in this webinar and speak to our own content strategy and how our content and resources have evolved with a changing industry.
Learn more about the panel of presenters and register on UBC’s website.
Guest Presenters:
- Graham Williams – Director of Marketing, Pure Image Design Lab
- Amanda Lee Smith – Principal at Coterie Creative Co., Director of Marketing at Pendo, and former Head of Content at Kit and Ace
- Jeanette LeBlanc – Vice president, IABC/BC 2016-17, and digital communications strategist and consultant
- Fiona McAuley – Senior Program Leader, UBC Continuing Studies
