No eventsBack to Listing


March 18th, 2021    
11:00 am - 12:00 pm

Event Type

Join IABC/Chicago and Crescenzo Communications on Thursday, Mar. 18, 2021, to learn how to create powerful dashboards that show the value your communications brings to your organization.

Leadership doesn’t care about clicks and opens. One-size-fits all dashboards usually fall flat. Metrics are important, but only represent part of the picture.

If you want to go from being the “company Kinkos” to a strategic counselor, you have to prove that you are changing employee behavior. You need to demonstrate how your communications are helping your organization succeed. This webinar will show you how to create dashboards that let your data tell your story. You’ll learn:

  • How to figure out what you should be measuring and what data you need to pay attention to
  • How to find the right balance between metrics and behavior change
  • How to build “behavior statements” that will be the core of your measurement dashboards
  • How to present your data in a way that tell your story and will blow executives away
  • How to keep your dashboards updated and current

Event Details

Date: Thursday, March 18, 2021

Time: 1 – 2 p.m. CDT (11 a.m. – 12 p.m. PST)

Location: Zoom meeting

Price: Members: Free
Non-members: Free
Students (with valid student ID): Free

RSVP: Register now!


About the Presenters

Cindy Crescenzo

Cindy Crescenzo is the President of Crescenzo Communications and brings over 15 years of experience to the communications industry. Cindy specializes in research, measurement and strategic planning.

Her passion for numbers and audience research have helped thousands of communicators all over the world transform their roles in their organizations by teaching them how to get the ammunition they need to build successful communication strategies that deliver results.

In addition to speaking at numerous conferences throughout the year, she and her business partner and husband, Steve Crescenzo, co-present their often sold-out workshop, Internal Communications Master Class.

Cindy has worked with hundreds of communicators around the world, including

3M, Bayer, Bob Evans, Boston Medical Center, Carlson Wagonlit, CGI Technologies, Discover, John Deere, La-Z-Boy, Novartis, Roche, Lockheed Martin, Rockwell Collins, Target and Wells Fargo.


Steve Crescenzo

Through his work as a consultant, writer, speaker and seminar leader, Steve Crescenzo has helped thousands of communicators around the world break the habit of creating boring, formulaic, jargon-ridden corporate content.

Using proven strategies, tactics and best-practices, he’s shown communicators how to take the ‘corporate’ our of corporate communications and replace it with ‘creative’— and at the same time — create content that is linked to the strategic goals of their organizations.

Steve has been voted the #1-rated speaker at the International Association of Business Communicators World Conference seven times, including three years in a row. He has also received top ratings at numerous IABC chapter and regional events throughout the U.S., Canada, Europe, Australia, and New Zealand.

Along with his wife and business partner, Cindy Crescenzo, he teaches their popular and often sold-out workshop, Internal Communications Master Class.

Steve has worked with numerous communicators around the world, including those at Abbott, American Express, Bayer, Blackrock, Boeing, Chevron Corporation, Conoco-Phillips, Discover, FDA, General Motors, Hewlett Packard, Intel, IRS, Lockheed Martin, Mayo Clinic, McDonalds, Nokia, Rockwell Collins, Social Security Administration, Standard Chartered Bank, Target, The European Investment Bank, The European Training Foundation, and Wells Fargo.