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November 23rd, 2022    
5:30 pm - 7:00 pm

Event Type

The numbers are in and the Great Resignation has taken its toll, wreaking havoc on sectors and industries across the board. While communications and marketing has struggled as a whole to retain and recruit new, top-notch talent — non-profits and public sector have been hit especially hard by the challenges of limited promotional budgets and restrictions on what we can say publicly about salaries and culture.

During this SIG event, we’ll delve into the nitty gritty of recruitment and corporate branding when it comes to the public sector. We’ll discuss learnings, creative recruitment tactics, and how we can compete with the glitz and glamour of private sector hiring. Whether you’re struggling with recruitment, have some great wise practices to share, or you’re just curious and looking to connect with peers, we hope you’ll join us for what’s sure to be a big conversation!

Registration Fees:

  • Members: Free
  • Non-Members: $10
  • Student Members: Free
  • Student Non-Members: $5

Due to the intimate conversation-style format of these sessions, space is limited, so sign up soon!

The Zoom link will be shared via email the day before the event.

If you have accessibility requests or other questions about this SIG, please email

All refund requests must be made 24 hours prior to the event date.

Special Interest Groups (SIGs) are small, informal gatherings currently held online via Zoom, where like-minded communicators meet to connect and exchange knowledge around relevant, emerging topics within the communications community. There is no charge for IABC/BC members, and a nominal fee for non-members.