In the days of COVID-19, we are relying even more heavily on digital channels. It’s now mission-critical to make the most of each one and adapt our approaches to meet employees’ needs and to help achieve business goals.
This session starts with several ways to gain actionable insights about your digital communications. You’ll learn how to extract more information from usage statistics—which numbers to pay attention to and which are no more than “vanity metrics.” You’ll see how employees evaluate a number of digital channels through surveys and focus groups, all of which you can adapt to your own communication program measurement. The final section shows survey findings on employees’ reactions to the introduction of Workplace just months before the pandemic, and how it was evaluated nine months into the pandemic.
This session offers tips on extracting more actionable information from usage statistics for our digital channels and shows examples of the types of questions to ask in surveys and focus groups to identify what is working well and what needs to be improved. Examples from clients’ research projects translate these concepts into practical steps participants can use at their own companies.
About the Speaker
Angela Sinickas
After working in corporate jobs from editor to vice president and working in large consulting firms as a practice leader, Angela started her own company, Sinickas Communications, Inc., in 2000. The firm focuses on her passion, measuring the impact of corporate communication and linking communication strategies to business outcomes. She has worked with over one-third of the Fortune 100 largest global companies, and she has conducted training in 32 countries on six continents. An author of over 150 professional articles, a manual and several book chapters, she was named a Fellow of IABC in 2008.
Event Details
- May 13, 2021
- 12 – 1 p.m. Eastern
- Online
- Tickets
- Members: $10
- Guests: $20
- Students: $5
- Donna Cusano
professionaldevelopment@iabcphiladelphia.org
908-239-8426
