IABC/BC Blog

Hear from our leaders, members, sponsors and speakers

• Comm Planning 101 – the Value of Pragmatism

  By Jazmin Sood, Communications Undergrad Student December 5, 2019

  Plan to add value, don’t get burned by process A carefully considered strategy is critical when it comes to implementing a communications plan of any size. From business need to… Read more

  Tags: comms planning, communications plan, communications strategy

• Communications Strategy 101

  By Jenna Ross, Content Manager October 22, 2019

  Whether you’re a new communicator or a seasoned pro, it can be helpful to go back to basics.  No, not that kind of basic—basic strategy. Breaking things down will help… Read more

  Tags: basic communications strategy, communications strategy, communications strategy framework

• Keeping on Top of Social

  By Sheldon McRae, IABC/BC Digital Marketing and Communications Coordinator October 9, 2019

  Social media is constantly changing, and it’s a definite challenge to know where to go for the latest hot tips. I’m new to my volunteer role as a Digital Marketing… Read more

• 5 Things You Need to Know About the Silver Leaf Awards

  By Jenna Ross, Content Specialist June 27, 2019

  If you want to know a thing or two about the Silver Leaf Awards, look no further than Fraser Health’s Communications and Public Affairs Team. Together, they’ve won two merit… Read more

• The 2019 IABC World Conference Twitter Roundup

  By Adam Brayford, SCMP June 20, 2019

  If you were among the near 1,400 global communication professionals who came together for the 2019 IABC World Conference, then you know that proud feeling that came with showing off… Read more

  
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