Erin Driscoll: “The value of IABC connections”
A winding journey
I began my communications career initially through journalism. I actually wanted to pursue radio or TV show management when I graduated, as I enjoyed the planning, editing and visual management part. I ended up doing many of these things in my corporate communications career! I managed the development of videos, advertising, newsletters, and magazines.
I’ve been in communications since 1997, and it’s been a rewarding experience trying different avenues and sectors. My first job out of school was a marketing position where I worked on materials for a non-profit organization that provided pet visits to senior homes.
I then got a job doing direct mail marketing with the Auto Club in Toronto (CAA), but the company was relocating to a distant land (Markham!), so I decided the commute was quite difficult and I moved to Vancouver to continue my career!
When the contract life turns into consultancy
While in Vancouver, I was temping in the legal department of a Pulp & Paper company, I got the opportunity to join the Corporate Comms department as an internal communications specialist.
Unfortunately, the department was downsized when the industry hit a slump in 1996, and I lost my job. Luckily I had developed an intranet for the company during my tenure. My IABC peers knew of this (groundbreaking technology at the time!), and asked me to set one up for them on a contract basis. I ended up loving contract life and have been a consultant ever since!
Every type of role at IABC
I joined IABC in 1995 as one of my colleagues at the paper company was a member. And have tried every role possible! I’ve chaired most committees (tech, marcomms, mentoring, awards, events etc); I’ve been VP, Pres & Past Pres. I’ve managed Silver Leaf Awards nationally (twice), chaired Dare to Lead, an ongoing judge for Gold Quill, Silver Leaf and Wave Awards; and an ongoing mentor.
I’ve found IABC to be such an important resource. As a consultant who works from home most of the time, my IABC network is a valuable source for networking, bouncing ideas off others, learning from peers, and sharing resources. I tell all new members they should volunteer to learn and practice new skills and gain new experiences.
You can build a network for learning and career development, and share expertise with others.
Some facts about Erin
Current position: Communications & Change Management Consultant
IABC member since: 1995
Hometown: Windsor, ON
Where I find my friends online: Instagram
My biggest strength: Listening for the real issue and translating and articulating it to be understood.