Category Archives: Blog
Winner of the 2021 IABC/BC Making Waves Award – Natalie Lim
I started my professional career as a communicator in January 2020—bright-eyed, bushy-tailed and with no clue that a global pandemic would consume our lives just a few months later. For… Read more
Winner of the 2021 SAIL Award – Adeline Siaw
Last summer, I was awarded the SAIL Award (Student Advancing in Learning) at the annual Wave Awards. The SAIL Awards is bestowed upon a post-secondary student in communication, marketing or… Read more
Join the IABC Pen Pal program
We are relaunching the IABC Pen Pal program! Do you recall the last time you put pen to paper? Take a break from Zoom calls, social media, emails and all… Read more
Service Design Case Study: BC Assessment Complaint Process
Understanding the service exchanges between an organization and its customers can help to better align customer needs with a company’s processes, and where there are exchange friction points, these can… Read more
What’s on your 2022 wish list?
A new calendar year often brings renewed energy fueled by words that inspire us to set and realize our goals. Every moment is a fresh beginning. Every time you tear… Read more
🎄 A warm holiday greeting to my IABC British Columbia family! 🎄
While it’s hard to believe that another year is coming to an end, I am foremost grateful to have the opportunity to reflect on this momentous period with all of… Read more
Why is service design important?
Marketers and communicators need to understand what Service Design (SD) is and how it fits into their responsibilities when planning and designing the new company website, online portal or employee… Read more
Communicating for a strong and resilient British Columbia
Like many of you, I’ve been looking at the widespread damage caused by severe flooding and landslides across our province with dismay. My thoughts and strength go to our chapter… Read more
Community first and always—welcome to the 2021/22 IABC/BC program year!
Great to have you with us again! The final days of a long, hot summer (the new long, cold winter) are with us, marking a transition period for many. Shorter… Read more
